The Contest is open only to legal residents of Canada who are nineteen (19) years of age or older and who are not currently signed to a music label and/or publisher, either as an individual artist or as a member of a band.

Is there a submission fee?

No. Submissions are completely free.

What happens after I submit?

Our judges will review all entries. Selected artists will be contacted directly and featured in the next phase of the program.

What are some of the benefits for the artist?

Artists may gain exposure, perform live, and have their work featured through our partner channels.

When will selected artists be announced?

Submission deadline on May 31, 2026. Top 100 to be announced on July 6, 2026. Top 20 to be announced on August 24, 2026. Top 3 to be announced on Tue, Oct 13, 2026.

True North Tunes

COMING JULY 6TH

DAYS

HOURS

MINUTES

SECONDS

CAN'T WAIT?

Follow along on our socials for a
behind-the-scenes look at our selection process.

How does Samsung True North Tunes work?

True North Tunes is a music competition that unfolds over three rounds, decided by public vote. In each round, artists get access to the support they need to refine their skills, and the platform they need to build their following.

No matter where True North Tunes takes you, you already win.

The True North Tunes Journey

THE WARM UP

TOP 100 ARTISTS

THE OPENER

TOP 20 ARTISTS

THE HEADLINER

TOP 3 ARTISTS

Here's What's Next:

SUBMISSION DEADLINE

MAY 31

Closed.

THE WARM UP STARTS

JULY 6

We'll announce the Top 100 Artists, and we'll get in touch with the acts selected to kick off the True North Tunes journey.

THE OPENER STARTS

AUG 24

The Top 20 Artists will be decided by public vote. It's time to start performing, but if you've got stage fright, don't worry: we'll be supporting you every step of the way.

Our partners

We're all committed to helping Canada's music community grow and flourish. By coming together, we're building a platform to help fresh voices step onto the national stage and bring their sound, style, and ideas to more people.
And we're just getting started. Stay tuned to see what's next.

Terms & Conditions

FAQs

Emerging Canadian music artists across all genres are welcome to submit. Applicants must be based in Canada.
No. Submissions are completely free.
Our juries will review all entries. Selected artists will be contacted directly and featured in the next phase of the program.
Artists may gain exposure, perform live, and have their work featured through our partner channels.
Submission Deadline Sun, May 31, 2026
Top 100 to be announced on Mon, Jul 6, 2026
Top 20 to be announced on Mon, Aug 24, 2026
Top 3 to be announced on Tue, Oct 13, 2026
Artists will ALWAYS retain full ownership of their music and they are free to release, sell, or use their music however they want, anytime.
Samsung and Collective Rights are simply looking for the usage rights to be able to promote and amplify your music across different channels for a period of two (2) years.
Yes, we are not limiting artists in any ways. Artists are free to use their music how they please.
Samsung and Collective Arts may cut down submitted music for promotional purposes in adverts and social media posts promoting the Samsung True North Tunes program or the artist themselves. All edits and cut downs will be presented to the artist for review and approval.
Yes, Samsung will ask artists for their permission and approval for each use of their music.
Samsung made changes to the Contest terms and conditions to clarify the usage rights.

Get notified

Enter your email and we will let you know about program updates and announcements.

Countdown to July 6, 2026 at 1:00 p.m. EST